Simone Bodmer-Turner

NY, USA
2020 Onward

Solutions

Print AssetsE-Commerce DesignE-Commerce DevelopmentDigital Assets

Collaborators

Art Direction

Ashley Helvey

Photography

Styling

Videography

Overview

A refreshed brand language for ceramicist Simone Bodmer-Turner centred on a portfolio-style e-commerce website that balanced the dual imperatives of artistic practice and commercial studio to create a distinctive home for her permanent collection with built-in room for evolution.

06.1.1Homepage, Desktop

Context

Ceramicist Simone Bodmer-Turner invited us to develop a system and brand language for a portfolio-style e-commerce site to house her permanent collection. Balancing the dual imperatives of artistic practice and commercial studio swiftly emerged as the project’s primary objective.

Solutions

Brand Identity
Packaging
Print Assets
E-Commerce Design
E-Commerce Development
Digital Assets

06.2.1Fold Out Catalogue
Fold Out Catalogue

Context

Having defined a visual vocabulary through engaged dialogue and comprehensive research, we drew from Modernist line work to establish a framework structure for presenting Simone’s works both as objects in their own right and as vessels for diverse ikebana arrangements.

A hover concept enabled a seamless transition between both experiences. To reflect Simone’s predominant use of black and white glazes, we played with the idea of monochromatic inversion throughout the site, carrying this concept through to the printed element of a fold-out catalogue.

Fold-Out Catalogue

06.3.1Più Bridge Handled Vessel with Flowers
Più Bridge Handled Vessel with Flowers
1/2

Context

The application of a numbering system was chosen both for its function and form, unambiguously conveying the size and scale of pieces while situating the visual identity of her practice within an archival context. This positioning offered Simone a structure in which to autonomously calibrate the artistic and commercial facets of her work as her focus and requirements evolved alongside the rapid growth of her practice’s global recognition.

Permanent Collection

06.1.4Collection (Bridge Handled)

The Valentine Vessel

06.1.5Homepage, Mobile
06.3.2Interior
Interior
1/3
06.1.9Product
06.1.10Stockists
06.1.11About
06.1.12Cart
06.1.13Commission
1/5
06.1.14

Selected for its sculptural quality, the typeface Normal Grotesk by Forgotten Shapes, a recut of a 1908 edition, is given room to breathe alongside Simone Bodmer-Turner’s image-led storytelling.

06.1.15Product (Footer)

Simone Bodmer-Turner

NY, USA
2020 Onward

Overview

A refreshed brand language for ceramicist Simone Bodmer-Turner centred on a portfolio-style e-commerce website that balanced the dual imperatives of artistic practice and commercial studio to create a distinctive home for her permanent collection with built-in room for evolution.

Solutions

Print AssetsE-Commerce DesignE-Commerce DevelopmentDigital Assets

Collaborators

Art Direction

Ashley Helvey

Photography

Styling

Videography

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