Jason approached us looking to develop a new brand identity and simple online catalogue to launch Ne Geurra, a gallery for 20th century design. Situated in Tāmaki Makaurau Auckland, Ne Geurra holds an evolving collection of rare and unique pieces with an emphasis on the works of Jean Prouvé, Charlotte Perriand, Le Corbusier, Pierre Jeanneret, Mathieu Matégot, Georges Jouve, George Nakashima, Isamu Noguchi and Pierre Paulin. The collection is presented through an exhibition programme at the intersection of architecture, design and art.

A collection of print assets were developed around the brand identity. The showrooms’ business card design echo gallery placards, featuring an embossed platform and gloss white background—with negative space on the reverse for a short note. In addition, gallery fold outs were developed to accompany exhibitions, designed to be physical mementos to take away from the events.