Danny Kaplan Studio

New York City, USA
2022 Onward

Solutions

E-Commerce DesignE-Commerce DevelopmentDigital AssetsPrint Assets

Collaborators

Photographers

Videography

Overview

A new brand language for Danny Kaplan’s studio gives precedence to the distinct sculptural forms of his works, pairing a poetic visual language with high function across a custom website that offers a seamless trade and end-consumer e-commerce experience while retaining a gallery look and feel.

Danny Kaplan working in his NYC studio

02.1.1Homepage
02.1.2Homepage
02.1.3About
02.1.4Cart
02.1.5Homepage, Mobile
1/4

Context

Brooklyn-based ceramicist Danny Kaplan, who specialises in lighting and sculptural furniture, came to us to rebrand his eponymous studio. We established a new identity around his existing marque and carried it through a custom-designed and built website equipped to serve both as a gallery for his practice and an e-commerce platform for direct and trade customers. Drawing from historic ceramic publications, a poetic design language places Danny’s artistry in clear focus. Stempel Garamond paired with Pica monospace reflects the finely tuned balance between the warmth of handcraft and functionality.

Solutions

E-Commerce Design
E-Commerce Development
Digital Assets
Print Assets

1/2
1/1

Context

For the website’s portfolio facet, a collection index features the silhouette of each piece, emphasising its distinctly sculptural contours. On the product pages, a structured information system distils a complex array of details into a clear overview that retains a gallery-like feel. To enhance the user experience for trade customers, which reflect a significant proportion of Danny’s clientele, we designed a dedicated segment of the website that offers efficient account establishment and access to trade pricing. An interactive collage-style footer anchors the site, bringing together its several aspects while serving as a space for further storytelling through tonal imagery illuminated in colour upon hover.

02.1.9

Danny Kaplan Studio’s collection page index draws on the language of handcraft to offer a silhouette view.

02.2.1Lapis Sample Swatch
02.3.1Pollux Lamp Variants
Danny Kaplan Studio
02.3.7Arthur Table
Danny Kaplan Studio

Context

A range of printed assets including business cards, a fold-out guide and product specification sheets continue the silhouette concept of website index page through the studio’s analogue artefacts. Equally weighted between the artistic and the commercial, the brand identity and its applications have accompanied Danny as he has grown his practice, built a substantial international following and received wide-ranging press coverage.

02.1.10Product
02.1.11

Crisp photography overlaid with product details in Stempel Garamond brings the artistry of each piece into sharp focus.

02.1.12Stockists
02.1.13Product Detail
02.1.14Product
02.1.15Collection (Overview)
1/4
02.2.2Simon Surface Mount
02.2.3Typographic System
02.1.16Footer

Danny Kaplan Studio

New York City, USA
2022 Onward

Overview

A new brand language for Danny Kaplan’s studio gives precedence to the distinct sculptural forms of his works, pairing a poetic visual language with high function across a custom website that offers a seamless trade and end-consumer e-commerce experience while retaining a gallery look and feel.

Solutions

E-Commerce DesignE-Commerce DevelopmentDigital AssetsPrint Assets

Collaborators

Photographers

Videography

More Projects

01

Yu Mei

01.1  Branding
01.2  Printed Matter
01.3  Website
Brand Identity, Packaging, Print Assets, E-Commerce Design, E-Commerce Development, Digital Assets
2022 Onward
Yu Mei Logotype
Engraved Hardware
Logotype in Situ
Typography System, Newspaper
Newspaper Stack
 Logotype, Embossed
Typography System, Newspaper
Antonia Bag
Yu Mei Utility Diagram
Utility Brand System
02

REOME

02.1  Branding
02.2  Packaging
02.3  Website
02.4  Art Direction
Brand Identity, Packaging, Print Assets, E-Commerce Development, E-Commerce Design, Digital Assets
2023 Onward
Logotype
Active Recovery Broth Bottle
Box Design Scan
Active Recovery Broth Dropper Bottle
Dropper Bottle and Box
Active Recovery Broth Bottle
03

BAINA

03.1  Branding
03.2  Packaging
03.3  Website
Brand Identity, Packaging, Print Assets, E-Commerce Design, E-Commerce Development, Digital Assets
2018 Onward
BAINA Logotype
Logotype
Blind Embossed Paper Postage Bag
Lakehouse Stripe Towel Campaign
Embossed Hang Tag
Towel Sizing Chart
Homepage, Desktop
Product, Mobile
Size Chart, Mobile