BAINA

Auckland, NZ
2018 Onward

Solutions

Brand IdentityPackagingPrint AssetsE-Commerce DesignE-Commerce DevelopmentDigital Assets

Collaborators

Overview

An end-to-end brand identity design for Antipodean towelling brand BAINA saw us establish a visual language faithful to its product’s form, design and quality to create a cohesive brand world that underscores its founders’ unique contribution to their niche.

Embossed Hang Tag

Embossed Hang Tag

05.1.1Logotype
Logotype

Context

Before launching their contemporary towelling brand, Bailey Meredith and Anna Fahey of BAINA approached us to establish an identity that embodied the point of difference they wanted to contribute to their industry niche: breaking with its neutrality by bringing colour and pattern to bathing routines, borrowing from sculpture, architecture and colour theory to revitalise daily ceremonies of self-care.

Solutions

Brand Identity
Packaging
Print Assets
E-Commerce Design
E-Commerce Development
Digital Assets

05.1.2Lakehouse Stripe
 Towel, Lakehouse Stripe

Context

Embarking on the creation of a full brand identity applied across branding, packaging and an e-commerce website, we developed a wordmark instilled with a subtly ornate European quality, supported by a nostalgic typographic language. Exhibiting a sturdier look and feel than a traditional serif, it sets a conversational tone for the BAINA’s digital storytelling while reinforcing the quality and longevity of its high-quality organic cotton terry towels.

05.2.1Blind Embossed Postage Bag
Blind Embossed Paper Postage Bag
05.2.2Embossed Tagline Detail
Blind Embossed Tagline Detail
05.1.3Lakehouse Stripe Hand Towel
Lakehouse Stripe Towel Campaign
05.1.4Embossed Hang Tag
Embossed Hang Tag

Context

Evoking the shape of a towel, the rectangle emerged as a visual motif to unify BAINA’s branding and assets, used to structure website elements and embossed onto swing tags. It equally provided a functional graphic foundation for a towel sizing guide presented on the website to offer wider context on both the product’s dimensions and design inspirations. Providing a cohesive foundation for brand recognition and storytelling, the identity has supported the rapid growth of a small and independent brand now beloved beyond its Australasian origins.

Face Cloth Texture

05.1.5Towel Sizing Chart
Towel Sizing Chart
05.3.1Homepage, Desktop
05.3.2Homepage, Mobile
Homepage, Mobile
05.3.3Product, Mobile
Product, Mobile
05.3.4Product (Colour Theory)
Product Page (Colour Theory)
05.3.5Index, Mobile
Index, Mobile
05.3.6Collection, Mobile
Collection, Mobile
05.3.7Shop Curation
Shop Curation
1/6
05.3.8Menu, Desktop
Product Page, Classic Bathing Set
05.3.9

Evoking the shape of a towel, a rectangle is used to structure BAINA’s website elements while providing a graphic foundation for a towel sizing guide that offers wider context on both the product’s dimensions and design inspirations.

Homepage, Desktop
1/5
05.3.15BAINA Bathe
BAINA Bathe
05.3.16Cart, Mobile
Cart, Mobile
05.3.17Size Chart, Mobile
Size Chart, Mobile
05.3.18Self Care Set
Self Care Set
05.3.19L'espace Bain
L'espace Bain
05.3.20Shipping & Returns
Shipping & Returns
1/6
BAINA Bathe
05.3.21

The website journal features modular editorial block designs that can be rearranged as needed, allowing for content flexibility to support BAINA's ongoing story telling.

About Page, Desktop
1/4
05.4.1Instagram Video
shop_baina
Logotype Scale Variations

Graphic Systems

1/4

BAINA

Auckland, NZ
2018 Onward

Overview

An end-to-end brand identity design for Antipodean towelling brand BAINA saw us establish a visual language faithful to its product’s form, design and quality to create a cohesive brand world that underscores its founders’ unique contribution to their niche.

Solutions

Brand IdentityPackagingPrint AssetsE-Commerce DesignE-Commerce DevelopmentDigital Assets

Collaborators

More Projects

01

Simone Bodmer-Turner

01.1  Art Direction
01.2  Website
01.3  Printed Matter
01.4  Branding
Print Assets, E-Commerce Design, E-Commerce Development, Digital Assets
2020 Onward
Simone Bodmer-Turner
Fold Out Catalogue
Più Bridge Handled Vessel with Flowers
02

Hyeja Skincare

02.1  Art Direction
02.2  Website
02.3  Packaging
E-Commerce Design, E-Commerce Development, Digital Assets
2023 Onward
Hyeja
Niacinamide Heartleaf Calming Serum
03

Florets Bakery

03.1  Branding
03.2  Printed Matter
03.3  Packaging
03.4  Website
Brand Identity, Packaging, Print Assets, E-Commerce Design, E-Commerce Development, Digital Assets
2021 Onward
Florets Logotype
Florets Bakery Exterior
Hand Painted Signage
Design System
Florets Bakery