REOME

London, UK
2023 Onward

Solutions

Brand IdentityPackagingPrint AssetsE-Commerce DevelopmentE-Commerce DesignDigital Assets

Collaborators

Overview

For REOME, a skincare brand bridging time-honoured beauty rituals and biotechnological innovation, we established a comprehensive identity around a single product, pairing material references from art and architecture with a structured type system to emphasise the brand’s alignment of advanced scientific research and celebration of natural skin texture.

UV Overgloss Treatment

UV Overgloss Treatment

04.1.1Active Recovery Broth Bottle
Active Recovery Broth Bottle

Context

As beauty editor turned acupuncturist Joanna Ellner was founding her skincare line REOME on the notion of fostering self-connection, she approached us to realise an end-to-end brand identity around a single flagship product, Active Recovery Broth. Bridging time-honoured beauty traditions and biotechnological innovation, Ellner aspires to recast the conversation on skin texture from a disregarded topic into a quality to be embraced and enhanced through sensory rituals.

Solutions

Brand Identity
Packaging
Print Assets
E-Commerce Design
E-Commerce Development
Digital Assets

04.1.2Box Scan
Box Design Scan
04.1.3Dropper Bottle
Active Recovery Broth Dropper Bottle

Context

The concept we developed to reflect this purpose took inspiration beyond skincare from art and architecture’s treatment of materiality and tactility. A custom-drawn wordmark captures REOME’s boldness and balance, reflecting Joanna’s point of difference together with monochrome imagery of the natural world. Extending painterly references, we used a palette format to magnify the diverse textures of key ingredients. Across web and packaging, a structured type system incorporating Roman Numerals was designed to instil trust through transparency.

04.2.1Reome Skincare
Reome Skincare
04.1.4Dropper Bottle and Box
Dropper Bottle and Box
04.1.5Deboss Box Detail
Deboss Box Detail
04.1.6Active Recovery Broth Bottle
Active Recovery Broth Bottle

Context

Applying REOME’s philosophy to sustainably-minded product packaging, a frosted-finish glass bottle with an exaggerated round dropper invites a heightened tactile experience, which is further reflected in the choice of blind-debossed box stock made of recycled coffee cups. Complementary social media assets including a launch campaign and templates for ongoing storytelling overlay type and imagery to highlight product benefits. The cumulative effect of these components enabled REOME to efficiently make an impactful debut into the skincare industry on the basis, including an exclusive stint at Space NK and a placement at Liberty London.

04.3.1Homepage, Desktop
1/3

Active Recovery Broth, 50ml / 1.7fl.oz & 30ml / 1.05fl.oz

04.3.5Sustainability
04.3.6Collection (Formula I)
1/1
04.3.8Homepage
04.3.9Homepage, Mobile
04.3.10Ingredients Overlay
04.3.11Product
04.3.12Menu
1/5
1/3
04.3.16

In REOME’s typographic system, form and content align to convey the advanced scientific research underpinning the brand, underscoring its philosophy, thorough development process and proven benefits of its flagship Active Recovery Broth.

04.4.1Product Benefits
officialreome
04.4.2Product Announcement
officialreome
Logotype Scale Variations

Graphic Systems

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REOME

London, UK
2023 Onward

Overview

For REOME, a skincare brand bridging time-honoured beauty rituals and biotechnological innovation, we established a comprehensive identity around a single product, pairing material references from art and architecture with a structured type system to emphasise the brand’s alignment of advanced scientific research and celebration of natural skin texture.

Solutions

Brand IdentityPackagingPrint AssetsE-Commerce DevelopmentE-Commerce DesignDigital Assets

Collaborators

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